Demographics represent a specific type of target audience. In our music video we hope to aim to a particular demographic, as well as a psychographic. I have included a collage of things our target audience would enjoy such as concerts, clothes, foods, films etc.
Our target audience would be from 16-24. As the genre of the song is indie, and the typical indie audience are of this age we also aimed for this age. This type of audience would also more than likely be of the C1 demographic who this age and area (suburban living areas) would more than likely be in. This social group are our target because they are more than likely to have "disposable income", meaning they would be more likely to spend money on things such as concert tickets, merchandise, and watch the video. Making them in terms of psychodynamics, collectors or spectators.We also hope to aim for joiners, so those who like the indie/pop genre and would come across/enjoy our video.
Our type of audience would be from a suburban area, a young adult age, and of a lower middle class social group. We hope to aim for both genres and all ethnicities, however due to the storyline of the video (romantic/memories) it will more than likely be more popular with females.
