The
first video I chose to look at is “Teleport 2 Me” by Kid Cudi. This video was
directed by Walter Robot. The video was released as promotion for his WZRD
album. I chose to look at this video as it uses colour writing, and we want to
use this when filming in the drama studio. The video also reflects on a similar
storyline, he is missing the person he loves. Our song “At Home” talks about
how they miss the places they grew up in and the people there. In this video
Kid Cudi is trying to get back to his girlfriend, and keeps ending up in the
same place. The setting is beautifully lit, and full of purple and pink light.
There is also overlays which make it look abstract. The setting is in a dingy
house as well, that seems to be magic as he keeps going through doors and
ending up at the same place. I hope we can create similar lighting techniques
as this video does.
The next video I will look at is Lana Del Rey’s video for “Blue
Jeans”. This video was released in 2012, as a promotional video for her re
release of her album called The Paradise Edition. This video was directed by
Woodkid, a musician and successful director. He has a distinct style when
editing, including black and white and cinematic style lighting. The video was
produced by Black Dog Films and shot by Rodrigo Prieto. I
chose to look at this video because it has underwater shots that I find
interesting. I also like the use of slow motion and black and white editing. We
will try and ahieve similar stylistic looks when filming our underwater shots.
The setting is also in one place but doesn’t get boring which I find clever.
Lana is shown as a weak person, who is destroyed by love in this video, almost
hinting that she is being drowned by love. The video also uses water sound
affects to add to it, which I like as we also want to use a sound collage.
This video is by Kanye West and Kid Cudi and it’s for “Welcome
To Heartbreak” from the album 808’s and Heartbreak. It was directed by Nabil, and edited by Ghosttown This video uses an
interesting technique called data moshing. I chose to look at this video
because the simple shots are made good by editing and lighting. The use of
colour lighting and overlays against the white backgrounds are something that I
want to create in our work. The storyline is simply that the artist is
reflecting on his life, to coincide with the lyrics. The setting is a dingy
flat/apartment with plain walls. This video is made visually creative by
editing, which is what we plan on doing.