
We use a teenage female lead in our film, as to appeal to younger audience. We felt that people our age could relate to Alisha, as she represents a social class people can relate to or have seen before. We felt that appealing to a niche audience, would draw in more interest from younger people, as younger people don't tend to see "indie" films, we wanted to target them and hopefully interest them.
Myself and Billy also made a mindmap of the kind of things our audience would like, shown below.